Being a long-time consumer of granola bars in all forms, it is an understatement to say I was surprised to notice a new concept from Quaker. As I was walking through my local supermarket the other day, I was casually perusing the granola bars and noticed that they have recently debuted the Chewy Snackwich. Baffled at the notion of a granola bar sandwich, of course I immediately had to grab a couple of boxes and try them out, so I can let you fine folks know my thoughts.
I have talked about the Quaker empire in a post I did a while back, so I won’t launch into my usual backstory about the company. Suffice it to say they’re everywhere, and chances are good you’re more than familiar with them. I enjoy a lot of their products, including a few of their granola bar offerings. But I was curious – as I said before – as to exactly why you would make a granola bar sandwich? Other perhaps than the novelty. But does it provide any kind of practical advantage? I suppose that with their primary demographic being children, practicality might not always be the highest priority.
But enough of my random queries. How do they taste? Well…they’re not bad. Despite only listing two flavors on their website, I actually spotted a third at my supermarket. But I picked up the Chocolate Peanut Butter and the Caramel Apple, mostly because I’m never shy about my love of peanut butter, and I felt like the Caramel Apple was a more interesting flavor profile than Honey & Nut. Oh, and I like caramel. Only the most professional selection standards for me. First, the actual granola portion itself; the sandwiches are square as opposed to the usual rectangular bars, and the granola is the standard-issue Quaker chewy granola bar. The Chocolate Peanut Butter was less than impressive – there were probably three mini chocolate chips in the entire “snackwich”, and it was way more Refined Sugar flavor than Peanut Butter. In fact, I’m not sure I ever tasted peanut butter at all. Just not very exciting in general.
The Caramel Apple was markedly better. There was a distinct apple flavor in the granola, and the “in between” layer of flavor had a good contrast of caramel. So at least these tasted like the flavor listed on the box. But again, same texture as their regular granola bars. I will say that despite their smaller size, something about the bars being “stacked” into a sandwich-style configuration seems to make them a bit more substantial, so that’s a plus. I was also a bit let down that the layer of flavor that was so visually distinctive on the package is basically non-existent in reality. But that’s common in marketing, so I really shouldn’t be that surprised.
The Snackwiches were around $2.50 a box in my area, which gets you six of the individually wrapped bars. They both come in at about 10g of sugar, with the Caramel Apple having slightly less fat (5g vs. the Chocolate Peanut Butter’s 6g.) I would say that if you’re a fan of Quaker granola bars, go ahead and give these a spin. They’re not completely disappointing, they’re just not amazing. Again, I’m sure both the flavor quality and the concept itself is geared toward kids, which is fine. But from an adult’s point of view, it just seems like the folks at Quaker did this just because they could. Hope everyone out there has a great weekend. Oh, and congratulations to the World Series Champion Chicago Cubs for proving that good things come to those who wait.